Abstract
Competitive intelligence (CI) has become a vital part of the emerging knowledge economy. Careful analysis of competitors and the global marketplace allows companies to effectively anticipate market developments and respond proactively. But while many companies have their own dedicated CI function, many organisations, both large and small, have yet to develop a formal programme and are being left behind. Where do they begin? Instead of falling into the trap of trying to design the perfect CI system from scratch, covering every competitor, market and technology, one approach with a greater chance of success is to go back to basics and take ‘baby steps’ to develop a solid platform for future growth. The approach outlined here comprises three basic activities: holding CI and counterintelligence seminars; vulnerability testing; and establishing a strong ethical and legal footing. While simple, these steps, properly implemented, represent an excellent, low-cost start for a company with no current coordinated CI activities.
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