Abstract
The focus of this paper is on the benefits of visual analysis for pharmaceutical and healthcare companies particularly in relation to their sales activity; however it is easy to see how these benefits can transfer to other areas of the organisation, whether this is marketing, research or clinical trials. To illustrate the benefits of visual analysis, this paper will base its arguments on a case study for a ‘flu vaccine. The benefits of such analysis can assist all levels of the organisation from strategic planning at board level through to tactical managerial decision-making through to assisting in the day-to-day planning and operation of the field sales representatives.
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