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Case Commentary

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published online November, 2005

Case Commentary

Volume 5, Issue 4

https://doi.org/10.1057/palgrave.jmm.5040257

Abstract

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References

1.

The Economist (1999) ‘Drug-induced seizures’, 13 November, 18.

2.

Goldsbrough

P.

Lawyer

P.

(1999) The Pharmaceutical Industry into its Second Century: From Serendipity to Strategy, The Boston Consulting Group, Boston, MA.

3.

Pisano

G.P.

(1997) The Development Factory. Harvard Business School Press, Boston, MA.

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