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Having the Guts to Be Different

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published online January, 2005

Having the Guts to Be Different

Volume 5, Issue 1

https://doi.org/10.1057/palgrave.jmm.5040204

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References

1.

Smith

B.D.

(2004) ‘Making marketing happen: How great medical companies make strategic marketing planning work for them’, International Journal of Medical Marketing, 4(2), 129–142.

2.

International Journal of Medical Marketing.

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