Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Market Analysis Direct-to-Consumer (DTC) Marketing Patient Views: DTC Advertising

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Journal indexing and metrics

Journal Homepage Submission guidelines

Restricted access

Research article

First published online September, 2004

Market Analysis Direct-to-Consumer (DTC) Marketing Patient Views: DTC Advertising

Volume 4, Issue 4

https://doi.org/10.1057/palgrave.jmm.5040179

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Grocery Prices and Marketing Functions

Retricted access

Book Review: Advertising Careers for Women

Retricted access

Book Review: What Salesmen Think of Sales Managers

Retricted access

Deception in Brand Names