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Innovative Marketing Strategies after Patent Expiry: The Case of GSK's Antibiotic Clamoxyl in France

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published online January, 2004

Innovative Marketing Strategies after Patent Expiry: The Case of GSK's Antibiotic Clamoxyl in France

Volume 4, Issue 1

https://doi.org/10.1057/palgrave.jmm.5040144

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