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Defending Value and Maximising Profitability of Innovative Pharmaceuticals over their Entire Life Cycles

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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First published online June, 2003

Defending Value and Maximising Profitability of Innovative Pharmaceuticals over their Entire Life Cycles

Volume 3, Issue 3

https://doi.org/10.1057/palgrave.jmm.5040119

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