Intellectual Property Rights: Their Implications for Medical Marketers

Abstract

Most people have an idea of what intellectual property rights are. Essentially, anything that has been created by a person's mind is something to which they may have a valuable legal right. In the abstract, it's relatively easy to think of people having rights to their intellectual property, but more important is to relate those rights to different, broader aspects of marketing, which this paper aims to do.

Keywords

intellectual property marketing ideas marketing materials confidentiality copyright brands

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