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The Elephant and the Flea

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Editorial

First published online September, 2002

The Elephant and the Flea

Volume 2, Issue 4

https://doi.org/10.1057/palgrave.jmm.5040086

Abstract

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References

1.

Handy

Charles

(2001) The Elephant and the Flea, Hutchison, London.

2.

Harris

L. C.

Ogbonna

E.

(2002) ‘The unintended consequences of culture interventions: A study of unexpected outcomes’, British Journal of Management, 13, 31–49.

3.

Papadakis

V. M.

Barwise

P.

(2002) ‘How much do CEOs and top managers matter in strategic decision making?’, British Journal of Management, 13, 83–95.

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