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Abstract

The outsourcing of healthcare services is expanding rapidly. As opportunities expand for vendors, a better understanding of the client's decision process and the concerns involved is needed so that vendors can better take advantage of these opportunities. A framework of service outsourcing decision-making is proposed as well as a set of outsourcing characteristics and resulting risks that are considered by firms outsourcing. A radar diagram is used to illustrate these relationships and then applied to two examples from the healthcare sector. This includes a discussion of how vendors might use the tool as an aid in developing sales and marketing strategies and tactics to win outsourcing contracts in the healthcare sector.

Keywords

healthcare medical outsourcing services decision-making vendor

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Outsourcing Services in the Healthcare Sector

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Keywords

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