Fritz Heider's theory of social perception is reviewed, and the close connection between attribution, balance, and unit relationship are examined, primarily through Heider's own writings. Attribution and balance have historically been considered separate theories, but the authors show how these two ideas, in conjunction with the idea of unit formation, create a broad-ranging and integrated theory of social perception. Attributions were seen by Heider as a particular kind of unit relationship, and people make attributions that preserve an affectively consistent view of others. The authors then show how this integrated understanding of Heider's ideas generates new predictions and informs a wide range of clinical, personality, and social psychological phenomena, as a reminder of the modern power of Heider's theory.
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