Abstract
This short commentary begins with a discussion of the author's mostly macromarketing-related contact with Roger Layton since 1979. It next briefly reviews Layton's stream of publications, both before and after his Deanship, on marketing systems over that same period. It closes by urging Roger to now turn his attention to providing materials and methods for use in the teaching of marketing systems.
Get full access to this article
View all access options for this article.
References
1.
Dixon
D.F.
Emerging macromarketing concepts from Socrates to Alfred Marshall Journal of Business Research 55 2002 87 –95
2.
Fisk
G.
Dixon
D.F.
Theories for marketing systems analysis: Selected readings
1967
Harper & Row
3.
Layton
R.A.
Trade flows in macromarketing systems, part 1: A macro model of trade flows Journal of Macromarketing 1 1 1981 35 –48
4.
Layton
R.A.
Trade flows in macromarketing systems, part 2: Transforming input output tables into trade flow tables Journal of Macromarketing 1 2 1981 48 –55
5.
Layton
R.A.
Measures of structural change in macromarketing systems
Journal of Macromarketing
9
1
1989
6.
Layton
R.A.
Structure and dynamics in trade flows models
Journal of Macromarketing
11
2
1991
7.
Layton
R.A.
Marketing systems – A core macromarketing concept Journal of Macromarketing 27 3 2007 227 –242
8.
Layton
R.A.
On economic growth, marketing systems and the quality of life Journal of Macromarketing 28 3 2009 215 –227
9.
Layton
R.A.
Marketing: Is management all that there is? Journal of Historical Research in Marketing 3 2 2011 194 –213
10.
Layton
R.A.
Grossbart
S.
Macromarketing: Past, present and possible futures Journal of Macromarketing 26 2 2006 193 –213