Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Applications for the lifetime value model in modern newspaper publishing

Journal of Interactive Marketing

Impact Factor: 6.4 / 5-Year Impact Factor: 11.7

Journal Homepage Submission guidelines

Restricted access

Other

First published online May, 1995

Applications for the lifetime value model in modern newspaper publishing

and

Volume 9, Issue 2

https://doi.org/10.1002/dir.4000090209

Abstract

Get full access to this article

View all access options for this article.

References

Dwyer

Robert F.

Customer Lifetime Valuation to Support Marketing Decision Making

Journal of Direct Marketing 3 4 1989 8–15

Wang

Paul

Spiegel

Ted

Database Marketing and Its Measurements of Success

Journal of Direct Marketing 8 2 1994 73–81

Browse journal

Current issue OnlineFirst All issues