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Research article

First published 2024-8

How Important Is Word of Mouth? Development,Validation,and Application of a Scale

Jan-Michael Becker, Franziska Völckner, Henrik Sattler

Journal of Interactive Marketing

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Research article

First published 2022-11

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands

Nailya Ordabayeva, Lisa A. Cavanaugh, Darren W. Dahl

Journal of Marketing

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Research article

First published 2018-5

Social Brand Engagement: How Orientation Events Engage Students with the University

Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Australasian Marketing Journal

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Research article

First published 2004-2

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh [...]

Journal of Interactive Marketing

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Research article

First published 2025-1

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

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Research article

First published 2014-1

E-WOM and Accommodation

Raffaele Filieri, Fraser McLeay

Journal of Travel Research

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Research article

First published 1997-9

A Study of the Relationships between Cognitive Appraisals and Consumption Emotions

Prashanth U. Nyer

Journal of the Academy of Marketing Science

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Research article

First published 1983-10

An Asian Perspective on Drug and Related Health Care Information

Edmund W. J. de Maar, Nilima A. Kshirsagar, Iwan Darmansjah

Therapeutic Innovation & Regulatory Science

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Research article

First published 2003-1

Firms Reap what they Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling

James G. Maxham, Richard G. Netemeyer

Journal of Marketing

Open access

Research article

First published 2025-4

Understanding Customer Loyalty in Fast-Food Restaurants: Exploring the Moderating Effect of Relational Benefits in the United Arab Emirates

Ali Ahmed Ali-Alsaadi, Luis Javier Cabeza-Ramírez, Luna Santos-Roldán [...]

Sage Open

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