You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (295)

Journals (0)

1-10 of 295 results for word-of-mouth marketing

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Market Share is Correlated with Word-of-Mouth Volume

Retricted access

Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Select article: Impact of Price Promotion,Corporate Social Responsibility,and Social Media Marketing on Word of Mouth

Retricted access

Research article

First published 2021-9

Impact of Price Promotion,Corporate Social Responsibility,and Social Media Marketing on Word of Mouth

Jalal Rajeh Hanaysha

Business Perspectives and Research

Select article: Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth

Retricted access

Research article

First published 2025-10

Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth

Mohammad Furqan Khan, Faseeh Amin, Anisa Jan [...]

Tourism and Hospitality Research

Select article: Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Retricted access

Research article

First published 2010-3

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki [...]

Journal of Marketing

Select article: Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Retricted access

Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Select article: Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets

Open access

Research article

First published 2025-11

Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets

Stephanie Villers, Rumina Dhalla, Jan Oberholzer

Journal of Service Research

Select article: Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Retricted access

Research article

First published 2014-8

Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Md. Abul Kalam Siddike, K. Kiran

Education for Information

Select article: 1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts

Retricted access

Research article

First published 2009-8

1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts

Dmitri V. Kuznetsov

Model Assisted Statistics and Applications

Select article: How Marketing Perks Influence Word of Mouth

Retricted access

Research article

First published 2021-9

How Marketing Perks Influence Word of Mouth

Monika Lisjak, Andrea Bonezzi, Derek D. Rucker

Journal of Marketing

Select article: Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Retricted access

Research article

First published 2001-08

Effects of Relationship Marketing on Repeat Purchase and Word of Mouth

Woo Gon Kim, Jin Soo Han, Euehun Lee

Journal of Hospitality & Tourism Research

1
2
3
•••
30
10 / page

Article type

Publication date

Subjects

Access