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Articles (230)

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1-10 of 230 results for word-of-mouth behavior

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Select article: Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

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Research article

First published 2006-02

Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior

Simone Cheng, Terry Lam, Cathy H. C. Hsu

Journal of Hospitality & Tourism Research

Select article: Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

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Research article

First published 2019-9

Perceived Influence of Word-of-Mouth Recommendation on Sport-Watching Behavior: A Gender Difference Perspective

Akira Asada, Yong Jae Ko

Sport Marketing Quarterly

Select article: Motivations to engage in word-of-mouth behavior on social network sites

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Research article

First published 2016-9

Motivations to engage in word-of-mouth behavior on social network sites

Pin Luarn, Peng Huang, Yu-Ping Chiu [...]

Information Development

Select article: Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

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Research article

First published 2023-9

Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth

Sonal Purohit, Rakhi Arora, Robin Nunkoo [...]

Journal of Travel Research

Select article: Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

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Research article

First published 2019-7

Consumers’ electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?

Linchi Kwok, Zhenxing (Eddie) Mao, Yung-Kuei Huang

Tourism and Hospitality Research

Select article: Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences

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Research article

First published 2003-9

Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences

Scott R. Swanson, Kevin Gwinner, Brian V. Larson [...]

Sport Marketing Quarterly

Select article: Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

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Research article

First published 2005-04

Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

Tom J. Brown, Thomas E. Barry, Peter A. Dacin [...]

Journal of the Academy of Marketing Science

Select article: The Effect of Recovery Locus Attributions and Service Failure Severity on Word-of-Mouth and Repurchase Behaviors in the Hospitality Industry

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Research article

First published 2011-11

The Effect of Recovery Locus Attributions and Service Failure Severity on Word-of-Mouth and Repurchase Behaviors in the Hospitality Industry

Scott R. Swanson, Maxwell K. Hsu

Journal of Hospitality & Tourism Research

Select article: The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

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Research article

First published 2022-2

The Effect of Smart Shopper Self-Perceptions On Word-Of-Mouth Behaviors in the Loyalty Reward Program Context

YooHee Hwang, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Open access

Research article

First published 2025-10

Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Seong Soo Cha, JeungSun Lee

Sage Open

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