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1-10 of 30 results for willingness to pay a premium price

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Select article: The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

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Research article

First published 2018-8

The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium

Gaganpreet Singh, Neeraj Pandey

Australasian Marketing Journal

Select article: Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

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Research article

First published 2015-9

Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Atanu Adhikari

Journal of Travel Research

Select article: Effect of Security on Hostels’ Price Premiums: A Hedonic Pricing Approach

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Research article

First published 2019-5

Effect of Security on Hostels’ Price Premiums: A Hedonic Pricing Approach

Susana Cró, António Miguel Martins, José Manuel Simões [...]

Cornell Hospitality Quarterly

Select article: Willingness to Pay for Status Signals in Online Luxury Markets

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Research article

First published 2022-02

Willingness to Pay for Status Signals in Online Luxury Markets

Yue Yuan, Mary E. Deily, Yuliang Yao

Production and Operations Management

Select article: Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

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Research article

First published 2024-5

Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

Chunhao (Victor) Wei, Lan Lu, Han Chen [...]

Journal of Hospitality & Tourism Research

Select article: What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

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Research article

First published 2010-12

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, Inge Geyskens

Journal of Marketing Research

Select article: Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

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Research article

First published 2022-9

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Milad Farzin, Marzie Sadeghi, Majid Fattahi [...]

Business Perspectives and Research

Select article: Exploring how cute museum cultural and creative products affect consumer engagement behavior

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Research article

First published 2025

Exploring how cute museum cultural and creative products affect consumer engagement behavior

Juan Tang, Bingyu Liu, Sharleen Xiaolian Chen

Journal of Vacation Marketing

Select article: How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Open access

Research article

First published 2025-9

How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Tripta Khurana, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

Select article: Light at the end of the tunnel:The impacts of expected major transport improvements on residential property prices

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Research article

First published 2021-11

Light at the end of the tunnel:The impacts of expected major transport improvements on residential property prices

Helen XH Bao, Johan P Larsson, Vivien Wong

Urban Studies

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