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1-3 of 3 results for willingness to participate in value co-creation

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Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Open access

Research article

First published 2020-7

Christian Narh Opata, Wen Xiao, Angela Abena Nusenu [...]

Sage Open

Retricted access

Research article

First published 2025-11

Xingyang Lv, Zixin Yuan, Jia Luo [...]

Journal of Travel Research