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Restricted accessResearch articleFirst published December, 2017

No Rest for the Wicked

Matthias Koch, Davide Christian Orazi

Journal of Macromarketing

Restricted accessResearch articleFirst published December, 2017

Jörg Lindenmeier, Michael Lwin, Henrike Andersch [...]

Journal of Macromarketing

Open accessResearch articleFirst published December, 2024

Lay Tyng Chan, Vicki Janine Little

Journal of Macromarketing