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1-10 of 379 results for virtual social influencer

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Select article: Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach

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Research article

First published 2026

Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach

Patrick van Esch, Yuanyuan (Gina) Cui, Denni Arli [...]

Australasian Marketing Journal

Select article: Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

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Research article

First published 2025-9

Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust

Huan Chen, Chen Lou, Ye Wang [...]

Social Marketing Quarterly

Select article: Pioneering Social Sustainability Through the use of Virtual Influencers (VI): The Case of Archipelago Eco Resorts

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Research article

First published 2025

Pioneering Social Sustainability Through the use of Virtual Influencers (VI): The Case of Archipelago Eco Resorts

Smita Singh, Matthew J. Bauman

Journal of Hospitality & Tourism Cases: An International Case Journal

Select article: Meta-authenticity and fake but real virtual influencers: A framework for artificial sociality analysis and ethics

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Research article

First published 2025-10

Meta-authenticity and fake but real virtual influencers: A framework for artificial sociality analysis and ethics

Do Own (Donna) Kim

New Media & Society

Select article: How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

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Research article

First published 2024-9

How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling

Lijun Luo, Wonkyung Kim

Global Media and China

Select article: Social Networking Site Users’ Behavioral Responses Toward Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach

Open access

Research article

First published 2025

Social Networking Site Users’ Behavioral Responses Toward Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach

Ahmed Al Asheq, Rajibul Hasan, Joseph Coughlan

Journal of Travel Research

Select article: Health literacy practices in social virtual worlds and the influence on health behaviour

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Research article

First published 2018-12

Health literacy practices in social virtual worlds and the influence on health behaviour

Evelyn McElhinney, Lisa Kidd, Francine M. Cheater

Global Health Promotion

Select article: The Influence of Social Categories and Interpersonal Behaviors on Future Intentions and Attitudes to Form Subgroups in Virtual Teams

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Research article

First published 2014-4

The Influence of Social Categories and Interpersonal Behaviors on Future Intentions and Attitudes to Form Subgroups in Virtual Teams

Gamze Yilmaz, Jorge Peña

Communication Research

Select article: Intergroup contact in virtual reality: The influence of avatar identity,social identity,and contact valence on prejudice

Open access

Research article

First published 2026

Intergroup contact in virtual reality: The influence of avatar identity,social identity,and contact valence on prejudice

Jorge Peña, Camren Allen, Jeffrey Tsifan Tseng [...]

New Media & Society

Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

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