Sage Journals: Discover world-class research

Retricted access

Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2020-2

User Engagement in Festival Virtual Brand Communities: The Cases of Sónar and Primavera Sound (Barcelona)

Lluís Garay Tamajón, Soledad Morales Pérez

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2025-11

Consumer-driven Value Co-creation in Virtual Brand Communities: An Empirical Study

Manel Azzabi, Hajer Ben Lallouna Hafsia

Journal of Creating Value

Retricted access

Research article

First published 2020-3

Decomposing and relating user engagement in festivals’ virtual brand communities: An analysis of Sónar’s Twitter and Facebook

Lluís Garay, Soledad Morales

Tourist Studies

Retricted access

Other

First published 2009-3

Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities

Matthew W. Ragas, Marilyn S. Roberts

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

Open access

Research article

First published 2024-8

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

Open access

Research article

First published 2025-4

Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

Yiwei Zhao, Wonjun Chung

Sage Open

Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

Retricted access

Research article

First published 2025-11

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

Search results