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Articles (147)

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1-10 of 147 results for viewership

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Select article: The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

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Research article

First published 2026-3

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

Select article: Antecedents and consequences of infomercial viewership

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Research article

First published 1995-5

Antecedents and consequences of infomercial viewership

Michael T. Elliott, Paul Surgi Speck

Journal of Interactive Marketing

Select article: NCAA College Basketball Television Viewership: Does Preference for Outcome Uncertainty Change Throughout the Season?

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Research article

First published 2018-11

NCAA College Basketball Television Viewership: Does Preference for Outcome Uncertainty Change Throughout the Season?

Byungju Kang, Steven Salaga, Scott Tainsky [...]

International Journal of Sport Finance

Select article: Ex Ante and Ex Post Expectations of Outcome Uncertainty and Baseball Television Viewership

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Research article

First published 2016-12

Ex Ante and Ex Post Expectations of Outcome Uncertainty and Baseball Television Viewership

Jigyu Chung, Young Hoon Lee, Joon-Ho Kang

Journal of Sports Economics

Select article: Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea

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Research article

First published 2025-12

Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea

Yoonji Ryu, Jaehyun Jeong, Wonseok Jang [...]

Communication & Sport

Select article: The Impact of Hosting the 2018 FIFA World Cup on Differences in TV Viewership Between Seasoned Football Fans and Occasional Watchers of Football Games in Russia

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First published 2020-4

The Impact of Hosting the 2018 FIFA World Cup on Differences in TV Viewership Between Seasoned Football Fans and Occasional Watchers of Football Games in Russia

Daam Van Reeth, Nikita Osokin

Journal of Sports Economics

Select article: Does Television Viewership Predict Presidential Election Outcomes?

Open access

Research article

First published 2015-09

Does Television Viewership Predict Presidential Election Outcomes?

Arash Barfar, Balaji Padmanabhan

Big Data

Select article: People,Platforms,and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

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Research article

First published 2026-4

People,Platforms,and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

Zhang Hao Goh, Minzheng Hou, Edson C. Tandoc

Social Science Computer Review

Select article: Is Seeing Believing? Hallmark Movie Viewership and Relationship Beliefs

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Research article

First published 2026-4

Is Seeing Believing? Hallmark Movie Viewership and Relationship Beliefs

Jasmine W. Rios, C. Veronica Smith, Taylor N. Locke

Psychological Reports

Select article: Outcome Uncertainty and ESports Viewership: The Case of Overwatch League

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Research article

First published 2023-12

Outcome Uncertainty and ESports Viewership: The Case of Overwatch League

Taeyeon Oh, Seomgyun Lee, Hayley Jang

Journal of Sports Economics

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