Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2026

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

Restricted accessResearch articleFirst published May, 1995

Michael T. Elliott, Paul Surgi Speck

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2018

Byungju Kang, Steven Salaga, Scott Tainsky [...]

International Journal of Sport Finance

Restricted accessResearch articleFirst published December, 2016

Jigyu Chung, Young Hoon Lee, Joon-Ho Kang

Journal of Sports Economics

Restricted accessResearch articleFirst published December, 2025

Yoonji Ryu, Jaehyun Jeong, Wonseok Jang [...]

Communication & Sport

Restricted accessResearch articleFirst published April, 2020

Daam Van Reeth, Nikita Osokin

Journal of Sports Economics

Open accessResearch articleFirst published September, 2015

Arash Barfar, Balaji Padmanabhan

Big Data

Restricted accessResearch articleFirst published April, 2026

Zhang Hao Goh, Minzheng Hou, Edson C. Tandoc

Social Science Computer Review

Restricted accessResearch articleFirst published June, 2024

Aubrey M. Stewart, Nicholas A. Wright

Journal of Sports Economics

Restricted accessResearch articleFirst published April, 2026

Jasmine W. Rios, C. Veronica Smith, Taylor N. Locke

Psychological Reports