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Articles (13)

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1-10 of 13 results for viewer loyalty

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Select article: The Illusion of Interaction: How Emotional Connection,Not Functional Engagement,Drives Viewer Loyalty in Social Sports Broadcasting

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Research article

First published 2026

The Illusion of Interaction: How Emotional Connection,Not Functional Engagement,Drives Viewer Loyalty in Social Sports Broadcasting

Jing Li

Communication & Sport

Select article: The Effect of Livestreaming Esports Media on Viewer Satisfaction,Flow Experience,and Media Loyalty

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Research article

First published 2024-12

The Effect of Livestreaming Esports Media on Viewer Satisfaction,Flow Experience,and Media Loyalty

Yihan Huang, Daehwan Kim, Yong Jae Ko

Communication & Sport

Select article: Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeen”

Open access

Research article

First published 2023-10

Self-Produced K-Pop Web Entertainment Program Production Components and Their Effect on Global Audience’s Program Satisfaction and Artist Loyalty—Focusing on “Going Seventeen”

Sofija Limic, Seong-Joon Limb

Sage Open

Select article: Watching Television Without Pity

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Research article

First published 2008-01

Watching Television Without Pity

Mark Andrejevic

Television & New Media

Select article: Implications of augmented reality in the management of television audiovisual information

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Research article

First published 2016-10

Implications of augmented reality in the management of television audiovisual information

Jorge Caldera-Serrano, José-Antonio León-Moreno

Journal of Information Science

Select article: A Bibliometric Analysis of Scientific Publications on Customer Loyalty in the Insurance Industry

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Research article

First published 2023-12

A Bibliometric Analysis of Scientific Publications on Customer Loyalty in the Insurance Industry

Sherry Singla, Harpreet Kaur Sawhney

Metamorphosis: A Journal of Management Research

Select article: A Consumer Model For TV Audiences

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Research article

First published 1979-04

A Consumer Model For TV Audiences

Deanna C. Robinson, Jerry F. Medler, B.K.L. Genova

Communication Research

Select article: Commercial Breaks: A Viewing Behavior Study

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Other

First published 1994-6

Commercial Breaks: A Viewing Behavior Study

Sandra E. Moriarty, Shu-Ling Everett

Journalism & Mass Communication Quarterly

Select article: Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

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Research article

First published 2022-4

Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

Qingru Xu, Hanyoung Kim, Andrew C. Billings

Communication & Sport

Select article: Feeling in Sync: Exploring Emotional Contagions Between Live Streamers and Viewers in Tourism Live Streaming

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Research article

First published 2025

Feeling in Sync: Exploring Emotional Contagions Between Live Streamers and Viewers in Tourism Live Streaming

Fiona Chi, Haiyan Wang, Dan Wang [...]

Journal of Travel Research

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