Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2022

Platformed playworkers: Game video creators’ affective labour and emotional labour on Bilibili

Nan Zhang, Yunrui Wu

Global Media and China

Open accessResearch articleFirst published June, 2022

Facework in Confessional Videos by YouTube Content Creators

Marina Dekavalla

Convergence: The International Journal of Research into New Media Technologies

Restricted accessResearch articleFirst published June, 2021

Engaging Gen Z and Millennials Through Short Videos: A Multi-group PLS-SEM Study of Creator–Brand Fit,Platform Affordances and Brand Outcomes in India

Sweeta Agrawal, Indrajit Doddanavar

Global Business Review

Open accessResearch articleFirst published October, 2025

The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video

Alexandria Arrieta

Social Media + Society

Open accessResearch articleFirst published June, 2024

Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms

Madis Järvekülg, Indrek Ibrus, Ulrike Rohn

Convergence: The International Journal of Research into New Media Technologies

Free accessResearch articleFirst published February, 2024

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

Yang Huang, WeiMing Ye

Convergence: The International Journal of Research into New Media Technologies

Open accessResearch articleFirst published April, 2026

“When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

Shuaishuai Wang

New Media & Society

Restricted accessResearch articleFirst published January, 2025

From local to global: Village YouTubers and rural creator cultures in South India

Srikanth Nayaka, Vamshi Krishna Reddy Vemireddy, Prabha Shankar Dwivedi

International Journal of Cultural Studies

Restricted accessResearch articleFirst published November, 2023

Compelled TikTok creators? The ambivalent affordances of the short video app for Filipino musicians

Jeremy Tintiangko, Anthony Y.H. Fung, Jindong Leo-Liu

Media,Culture & Society

Search results

Platformed playworkers: Game video creators’ affective labour and emotional labour on Bilibili

Facework in Confessional Videos by YouTube Content Creators

Popular music reaction videos: Reactivity,creator labor,and the performance of listening online

Engaging Gen Z and Millennials Through Short Videos: A Multi-group PLS-SEM Study of Creator–Brand Fit,Platform Affordances and Brand Outcomes in India

The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video

Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

“When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

From local to global: Village YouTubers and rural creator cultures in South India

Compelled TikTok creators? The ambivalent affordances of the short video app for Filipino musicians

Search results

Platformed playworkers: Game video creators’ affective labour and emotional labour on Bilibili

Facework in Confessional Videos by YouTube Content Creators

Popular music reaction videos: Reactivity,creator labor,and the performance of listening online

Engaging Gen Z and Millennials Through Short Videos: A Multi-group PLS-SEM Study of Creator–Brand Fit,Platform Affordances and Brand Outcomes in India

The Limits of Virality: Music Creators and Platform Negotiation in the Era of Short-Form Video

Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

“When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

From local to global: Village YouTubers and rural creator cultures in South India

Compelled TikTok creators? The ambivalent affordances of the short video app for Filipino musicians