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Research article

First published 2026

Gendered Metaphor as a Persuasive Tool in Venture Capital Pitches

Biwei Pan, Winnie Zeng, Kathleen Ahrens

Business and Professional Communication Quarterly

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Research article

First published 2026-1

Value Creation in Start-Up Discourse: Linking Pitch and Venture Through Logics of Justification

Germán Varas, Omar Sabaj, Clay Spinuzzi [...]

International Journal of Business Communication

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Research article

First published 2019-5

Pitching a business idea to investors: How new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance

Ruben van Werven, Onno Bouwmeester, Joep P Cornelissen

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2024

Entrepreneurial Mindsets & Rhetorical Canons: Enhancing Business Communication Pedagogy via Cross-disciplinary Theory,Praxis

Josie A. Burks, Craig E. Armstrong

Business and Professional Communication Quarterly

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Research article

First published 2012-9

Preparedness and Cognitive Legitimacy as Antecedents of New Venture Funding in Televised Business Pitches

Jeffrey M. Pollack, Matthew W. Rutherford, Brian G. Nagy

Entrepreneurship Theory and Practice

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Research article

First published 2024

Too Legit to Quit: Developing Cognitive Legitimacy by Reconceptualizing Failed Product Pitches

Josie A. Burks, Craig E. Armstrong, Gina Simpson

Management Teaching Review

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Research article

First published 2023-1

Linked but Desynched: An OODA Analysis of Associated Entrepreneurship Accelerator Programs

Clay Spinuzzi, Robert Cochran, Gregory P. Pogue

Journal of Business and Technical Communication

Open access

Research article

First published 2025-1

The Aha Moment! The Effects of Serendipity and Innovation on Crowdfunding Performance

Pyayt P. Oo, Arvin Sahaym, Keith M. Hmieleski [...]

Entrepreneurship Theory and Practice

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Research article

First published 2022-9-23

The Need for Modification: The Impact of COVID-19 on Pitch Competitions

Douglass Smith, Jeffrey Muldoon, Geethalakshmi S. Lakshmikanth

Entrepreneurship Education and Pedagogy

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Research article

First published 2023-3

The Effect of Entrepreneur Attributes on Investment Evaluations in Pitch Competitions

Adi Hoorvitch Lavi, Eyal Yaniv

The Journal of Entrepreneurship

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