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Research article

First published 2025-6

Unpacking the Role of Ethical Leadership in the Era of Sustainable Development Goals and Values-Based Marketing

Daniel Tolstoy, Sara Melén Hånell, Pervez N. Ghauri

Journal of International Marketing

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Research article

First published 2023-11

The Past and Future of Gender Research in Marketing: Paradigms,Stances,and Value-Based Commitments

Lisa Peñaloza, Andrea Prothero, Pierre McDonagh [...]

Journal of Marketing

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Other

First published 2009-06

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

Aron O'Cass

Marketing Theory

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Research article

First published 1998-1

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Journal of Marketing

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Other

First published 1989-8

Implementation of a Marketing Plan Based On Management By Values

Glenn P. Hogan, Gerald E. Goll

Journal of Hospitality & Tourism Research

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Research article

First published 2015-4

Values-Based Education for Sustainability Marketers

Melissa Markley Rountree, Stephen K. Koernig

Journal of Marketing Education

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Research article

First published 1998-04

A Customer Value-Based Approach to MBA Marketing Education

Mark A. Moon, John T. Mentzer, Richard C. Reizenstein [...]

Journal of Marketing Education

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Research article

First published 1997-9

A Framework for Market-Based Organizational Learning: Linking Values,Knowledge,and Behavior

James M. Sinkula, William E. Baker, Thomas Noordewier

Journal of the Academy of Marketing Science

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Research article

First published 2013-11

Analyzing the influence of Value at Risk on financial markets through agent-based modeling

Hiroshi Takahashi

International Journal of Knowledge-Based and Intelligent Engineering Systems

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Research article

First published 2014-9

Housing Crisis and Vertical Equity of the Property Tax in a Market Value–based Assessment System

Olha Krupa

Public Finance Review

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