Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2018

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Restricted accessResearch articleFirst published July 12, 2017

Vahid Jalali, David Leake, Najmeh Forouzandehmehr

The European Journal on Artificial Intelligence

Restricted accessResearch articleFirst published October 24, 2024

Rafa Hayel, Khalil El Hindi, Manar Hosny [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published 2011

Edward J. Smaglik, Darcy M. Bullock, Douglas Gettman [...]

Transportation Research Record: Journal of the Transportation Research Board

Free accessResearch articleFirst published January, 2024

Larry C Llewellyn, Michael R Grimaila, Douglas D Hodson [...]

The Journal of Defense Modeling and Simulation: Applications,Methodology,Technology

Restricted accessResearch articleFirst published April, 2017

Steven G H Dorland

North American Archaeologist

Restricted accessResearch articleFirst published May, 2013

Steve Smith

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2023

Gaurav Sandhu, Amandeep Singh, Puneet Singh Lamba [...]

Intelligent Decision Technologies

Restricted accessResearch articleFirst published November, 2015

Don Peppers

Journal of Creating Value

Restricted accessResearch articleFirst published November, 2016

Dominique M. Hanssens, Koen H. Pauwels

Journal of Marketing