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1-6 of 6 results for valeur utilitaire

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Research article

First published 2020-7

Résultats d’une méta-analyse sur la valeur perçue de magasinage

Barry J Babin, Nina Krey

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2004-9

Philippe Aurier, Yves Evrard, Gilles N'Goala

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2008-9

Aurélie Merle, Jean-Louis Chandon, Elyette Roux

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2003-3

Meng Xia Zhang, Alain Jolibert

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2020-4

Dominique Kréziak, Isabelle Prim-Allaz, Elisabeth Robinot

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1963-3

O. Schreuder

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