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1-3 of 3 results for utilitarian-dominant and hedonic-dominant consumption

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Research article

First published 2025

Free or $0? Exploring the Match Effect Between Free Promotion Types and Consumption Types

Lu (Monroe) Meng, Xueting Gong, Zhiqian Zhang [...]

Journal of Travel Research

Retricted access

Review article

First published 2013-5

Fabian Uhrich, Jan H. Schumann, Florian von Wangenheim

Journal of Service Research

Open access

Research article

First published 2025-10

Seong Soo Cha, JeungSun Lee

Sage Open