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Articles (12)

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1-10 of 12 results for uses and gratification theory (UGT)

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Select article: Digital content marketing as a catalyst for e-WOM in food tourism

Retricted access

Research article

First published 2021-5

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon

Australasian Marketing Journal

Select article: Understanding e-book users: Uses and gratification expectancy model

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Other

First published 2011-3

Understanding e-book users: Uses and gratification expectancy model

Dong-Hee Shin

New Media & Society

Select article: Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands

Open access

Research article

First published 2021-10

Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands

Xi Chen, Xiangdong Shen, Xiangmeng Huang [...]

Sage Open

Select article: Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?

Open access

Research article

First published 2023-7

Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?

Nour El Houda Ben Amor, Mohamed Nabil Mzoughi

Sage Open

Select article: Why Do Young Kyrgyz Individuals Use Instagram? An Investigation of the Impacts of Surveillance/Knowledge About Others,Documentation and Self-expression Factors

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Research article

First published 2024-9

Why Do Young Kyrgyz Individuals Use Instagram? An Investigation of the Impacts of Surveillance/Knowledge About Others,Documentation and Self-expression Factors

Gülgün Afacan Adanır, Gulshat Muhametjanova

Media Watch

Select article: A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

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Research article

First published 2021-11

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

Imran Anwar Mir

Journal of Creative Communications

Select article: Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness

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Research article

First published 2025

Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness

Mansi Phogat, Tarannum Mohan

Abhigyan

Select article: Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach

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Research article

First published 2026-4

Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach

Anirban Das, Rama Koteswara Rao Kondasani, Rupam Deb [...]

Tourism and Hospitality Research

Select article: Motives Behind Cyberbullying Perpetration: A Test of Uses and Gratifications Theory

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Research article

First published 2021-7

Motives Behind Cyberbullying Perpetration: A Test of Uses and Gratifications Theory

Ibrahim Tanrikulu, Özgür Erdur-Baker

Journal of Interpersonal Violence

Select article: Human-like Virtual Influencers and Consumer Purchase Behaviour: An Empirical SEM-based Investigation of Engagement and Emotional Mechanisms

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Research article

First published 2026

Human-like Virtual Influencers and Consumer Purchase Behaviour: An Empirical SEM-based Investigation of Engagement and Emotional Mechanisms

Anuradha Yadav, Satish Kumar

Global Business Review

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