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Articles (90)

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1-10 of 90 results for uses and gratification approach

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Select article: A uses and gratifications approach to considering the music formats that people use most often

Retricted access

Research article

First published 2021-5

A uses and gratifications approach to considering the music formats that people use most often

Amanda E Krause, Steven Caldwell Brown

Psychology of Music

Select article: A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation

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Research article

First published 2025-12

A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation

Anina Gächter, Pascal Stegmann, Grazia Lang

Communication & Sport

Select article: Media Credibility: A Use-Gratifications Approach

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Article commentary

First published 1980-9

Media Credibility: A Use-Gratifications Approach

Ronald Mulder

Journalism & Mass Communication Quarterly

Select article: The Continuing Evolution of the Uses and Gratifications Approach

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Research article

First published 1979-01

The Continuing Evolution of the Uses and Gratifications Approach

David L. Swanson

Communication Research

Select article: The Human Alarm System for Sensational News,Online News Headlines,and Associated Generic Digital Footprints: A Uses and Gratifications Approach

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Research article

First published 2020-3

The Human Alarm System for Sensational News,Online News Headlines,and Associated Generic Digital Footprints: A Uses and Gratifications Approach

Yu-Leung Ng, Xinshu Zhao

Communication Research

Select article: Gender differences in gratifications from fitness app use and implications for health interventions

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Research article

First published 2017-5

Gender differences in gratifications from fitness app use and implications for health interventions

Saskia Klenk, Doreen Reifegerste, Rebecca Renatus

Mobile Media & Communication

Select article: Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

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Research article

First published 2019-12

Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Bela Florenthal

Journal of Marketing Education

Select article: The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Open access

Research article

First published 2025-7

The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption: An Extended Uses and Gratifications Approach

Tak Jie Chan, Nur Afiqah Mat Suhairi, Nur Hazirah Afiqah Khairul Ezwan [...]

Sage Open

Select article: Mobile games on the basis of uses and gratifications approach: A comparison of the mobile game habits of university and high school students

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Research article

First published 2019-12

Mobile games on the basis of uses and gratifications approach: A comparison of the mobile game habits of university and high school students

Yasin Bulduklu

Convergence: The International Journal of Research into New Media Technologies

Select article: From the functions of music to music preference

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Other

First published 2009-07

From the functions of music to music preference

Thomas Schäfer, Peter Sedlmeier

Psychology of Music

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