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Open access

Research article

First published 2022-10

From user-generated content to a user-generated aesthetic: Instagram,corporate vernacularization,and the intimate life of brands

Liron Simatzkin-Ohana, Paul Frosh

Media,Culture & Society

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

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Research article

First published 2020-5

The Use of Computer Vision to Analyze Brand-Related User Generated Image Content

Annemarie J. Nanne, Marjolijn L. Antheunis, Chris G. Van Der Lee [...]

Journal of Interactive Marketing

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Research article

First published 2012-5

How Does Brand-related User-generated Content Differ across YouTube,Facebook,and Twitter?

Andrew N. Smith, Eileen Fischer, Chen Yongjian

Journal of Interactive Marketing

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Research article

First published 2023-11

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi

Journal of Interactive Marketing

Open access

Research article

First published 2021-9

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Zhe Zhang, Vanessa M. Patrick

Journal of Marketing

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Research article

First published 2014-7

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan

Journal of Marketing

Open access

Research article

First published 2026-1

“Airbnb Be Like…”: Examining the Impact of Memetic Doppelgängers on Meme Virality and Brand Image

Tomaž Kolar, Petar Gidaković, Barbara Culiberg

Journal of Travel Research

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

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Research article

First published 2022-11

Achieving Brand Engagement and Brand Equity Through Co-creation Process

Teresa Pereira, Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Journal of Creative Communications

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