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Research article

First published 2012-4

Urban Orientation of Rural Consumers: Implication for Consumer Goods Distribution

Pingali Venugopal

International Journal of Rural Management

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Research article

First published 2019-4

The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

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Research article

First published 2010-10

An Analysis of Buying Behavior of Rural and Urban Consumer in Sagar District with Reference to Utility Pattern of Mobile Phone

Anil Mishra

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023-5

Consuming the city: People-watching and dialectics of everyday urban life

Mark Jayne

Journal of Consumer Culture

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Research article

First published 2025-11-27

White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

He Zhang, Dingran Chen, Yang Xiao

International Journal of Market Research

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Research article

First published 2009-1

Urban Senior Citizens' versus Rural Consumers' Views of DTC Advertising: A Preliminary Investigation

Deborah F. Spake, Mathew Joseph, R. Zachary Finney

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-07

Urban Resurgence and the Consumer City

Edward L. Glaeser, Joshua D. Gottlieb

Urban Studies

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Research article

First published 2013-5

Consuming private security: Consumer citizenship and defensive urbanism in Singapore

Choon-Piew Pow

Theoretical Criminology

Open access

Research article

First published 2023

Consumer perception on sustainable clothing among urban Indians

R Tryphena, I Arul Aram

Journal of Engineered Fibers and Fabrics

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Research article

First published 2010-9

Consumer Risks and New Food Systems in Urban China

Ann Veeck, Hongyan Yu, Alvin C. Burns

Journal of Macromarketing

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