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Research article

First published 2024-11

Upselling through upgrading: The role of employee engagement

Hyunsoo Yoo, Jihoon Cho, Youngju Kim [...]

International Journal of Market Research

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Research article

First published 2022-3

Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?

Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, Osiris Ricardo Bezerra Marques

Tourism Economics

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Research article

First published 1999-11

Measuring Upselling Potential of Life Insurance Customers: Application of a Stochastic Frontier Model

Byung-Do Kim, Sun-Ok Kim

Journal of Interactive Marketing

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Research article

First published 2020-9

Upselling by Default: The Effect of Default Options on Travelers’ Board and Lodging Choices

Angela Steffen, Christian Weibel, Aline E. Stämpfli [...]

Journal of Travel Research

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Research article

First published 2021-3

Will you Buy it Now?: Predicting Passengers that Purchase Premium Promotions Using the PAX Model

Noora Al Emadi, Saravanan Thirumuruganathan, Dianne Ramirez Robillos [...]

Journal of Smart Tourism

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Research article

First published 2023-9

Strategic Framework for Website Evaluation based on a Review of Tourism and Hospitality Literature from 2010–2023

Xiaonan Li, Dave C. F. Chan, Rob Law

Journal of Smart Tourism

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Research article

First published 2017-05

Profitability of Service‐Level‐Based Price Differentiation with Inventory Rationing

Benedikt Schulte, Richard Pibernik

Production and Operations Management

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Research article

First published 2013-8

Understanding Willingness to Pay for Social Network Sites

Marlene Vock, Willemijn van Dolen, Ko de Ruyter

Journal of Service Research

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Research article

First published 2023-1

Evaluation of a Healthy Checkout Lane “Nudge” on Grocery and Convenience Store Sales of a Price-Promoted Nutritious Food

Leah Elizabeth Chapman, Sarah Burstein, Claire Sadeghzadeh [...]

Health Promotion Practice

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Research article

First published 2025-9

Effects of Option Framing on the Purchase of Luxury Hotel Ancillary Amenities

Taehyun Suh, Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

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