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Research article

First published 2021-3

Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image

Louise Spry, Christopher Pich

International Journal of Market Research

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Research article

First published 2026

Examining the university-industry relationship in R&D projects in developing countries: A case study from Chile

Ninoska Leiva, Francisco Caro-González, Rodrigo Uribe [...]

Industry and Higher Education

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Research article

First published 2008-9

Building the Brand: A Case Study of Troy University

Jason W. Lee, Kimberly S. Miloch, Patrick Kraft [...]

Sport Marketing Quarterly

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Research article

First published 2012-8

Penn State’s “Success With Honor”

Jennifer M. Proffitt, Thomas F. Corrigan

Cultural Studies ↔ Critical Methodologies

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Research article

First published 2017-12

Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

Rajeev Batra, Y. Charles Zhang, Nilüfer Z. Aydinoğlu [...]

Journal of Marketing Research

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Research article

First published 2019-02-07

The brand of a university as an employer

Ali Hamidizadeh, Mansoureh Mohammadnezhad Fadardi

Human Systems Management

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Other

First published 2009-06

The political brand: A consumer perspective

Gareth Smith, Alan French

Marketing Theory

Free access

Research article

First published 2024-2

The Olympic Games and Judo Diplomacy: An Exploratory Discussion on Country Image in Tokyo 2020

Yoav Dubinsky

Communication & Sport

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Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

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Research article

First published 2011-7

The Asymmetric Effects of Extending Brands to Lower and Higher Quality

Timothy B. Heath, Devon DelVecchio, Michael S. McCarthy

Journal of Marketing

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