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Restricted accessResearch articleFirst published June, 2026

A Comparison of the Theory of Reasoned Action and the Theory of Planned Behaviour in Explaining Luxury Fashion Counterfeit Consumption Behaviour

Tushar Prabhakar, Tejinderpal Singh, Navdeep Kaur

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published November, 2025

Shaohui Lei, Lishan Xie, Jiamin Peng

Journal of Service Research

Restricted accessResearch articleFirst published September, 2015

Robert Cluley

Marketing Theory

Restricted accessResearch articleFirst published May, 2022

Kristen Bell DeTienne, Alice Alessandri, Alberto Aleo [...]

Journal of Creating Value

Restricted accessResearch articleFirst published August, 2024

Saptarshi Bhattacharya, Rajendra Prasad Sharma, Ashish Gupta

Vision: The Journal of Business Perspective