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Research article

First published 2020-3

Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Kenneth Kim

Journal of Creative Communications

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Research article

First published 1987-03

The Persuasive Impact Of Two-Sided Selling Appeals For An Unknown Brand Name

James M. Hunt, Michael F. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2015-12

Temptation and prevention provided by the gambling industry: Main and interactive effects on gamblers

Linda Lemarié, Jean-Charles Chebat

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025-2

Crafting Persuasive Stories: How Uncertainty and Sidedness Influence Narrative Efficacy in Promoting Updated COVID-19 Vaccination

Yan Huang

Science Communication

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Research article

First published 1976-6

Relative Efficacy of a One-Sided vs Two-Sided Communication in a Simulated Government Evaluation of Proposals

Robert D. Dycus

Psychological Reports

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Research article

First published 2024-12

Noticed and appreciated? The role of argument diversity in enhancing news credibility and reader satisfaction

Thomas Zerback, Pascal Schneiders

Journalism

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Research article

First published 1971-11

Propaganda: Morally Questionable and Morally Unquestionable Techniques

Ralph K. White

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 1992-04

Knowledge of the Advocated Position and the Processing of In-Group and Out-Group Persuasive Messages

Diane M. MacKie, M. Cecilia Gastardo-Conaco, John J. Skelly

Personality and Social Psychology Bulletin

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Research article

First published 1989-06

Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach Through Product Trial

Henry Assael, Michael A. Kamins

Journal of the Academy of Marketing Science

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Research article

First published 2015-7

Arguing to Agree

Mark Felton, Amanda Crowell, Tina Liu

Written Communication

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