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Research article

First published 2021-3

Predicting the Relationships Between Narrative Transportation,Consumer Brand Experience,Love and Loyalty in Video Storytelling Advertising

Kenneth C. C. Yang, Yowei Kang

Journal of Creative Communications

Open access

Research article

First published 2019-7

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Maarten J. Gijsenberg, Peter C. Verhoef

Journal of Public Policy & Marketing

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Research article

First published 2022-2

Mixed Feelings Enhance the Effectiveness of Luxury Advertising

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma

Australasian Marketing Journal

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Research article

First published 2026

Transportation Job Ads: Do They Align with the Sector’s Technology-Driven Transformation?

Alireza Ershad, Anil Yazici, Jeffrey P. Walters [...]

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2014-6

Marketing Ocean Travel: Cunard and the White Star Line,1910–1940

Graham P. Gladden

The Journal of Transport History

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Research article

First published 2020-3

Are e-cigarette product advertisements on public transport driving public misunderstanding and potentially increased use?

SW Flint, M Hennessy

Perspectives in Public Health

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Research article

First published 1970-8

A Statistical Evaluation of Transit Promotion

Robert C. Blattberg, Samuel R. Stivers

Journal of Marketing Research

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Research article

First published 1999

Research-Based Transit Marketing in Southeastern Wisconsin

Scott J. Bush

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2019-2

Imagined Politics: How Different Media Platforms Transport Citizens Into Political Narratives

Bryan McLaughlin, John A. Velez

Social Science Computer Review

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Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

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