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Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

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Research article

First published 2009-9

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog, Torsten Tomczak

Journal of Marketing

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Research article

First published 2024-11

Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality

Vanja Bogicevic, Stephanie Q. Liu, Jay A. Kandampully [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2020-11

Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

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Research article

First published 2025-12

Testing the Framework for Consumer Psychology in Green Gamified Banking: Does Artificial Intelligence in E-Banking Matter?

Obaid ul Rehman, Zhongjun Tang, Muhammad Usman Arshad

Journal of Macromarketing

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Research article

First published 2025-6

Marketing Transformative Event Experiences: Archetypes for Positive Change

Krzysztof Celuch, Barbara Neuhofer, Ivana Rihova

Journal of Hospitality & Tourism Research

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Research article

First published 2025

Advancements in augmented reality technology: Creating immersive brand experiences through interactive graphic design elements

Keren Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2020-5

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Lina Xiong, Ceridwyn King

Journal of Hospitality & Tourism Research

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

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