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Articles (47)

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1-10 of 47 results for traditional word-of-mouth

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Select article: Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Retricted access

Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Select article: Word-of-Mouth Segments

Retricted access

Research article

First published 2016-4

Word-of-Mouth Segments

Amata Ring, Aaron Tkaczynski, Sara Dolnicar

Journal of Travel Research

Select article: Believe it or not: Credibility of blogs in tourism

Retricted access

Research article

First published 2008-04

Believe it or not: Credibility of blogs in tourism

Rhonda W. Mack, Julia E. Blose, Bing Pan

Journal of Vacation Marketing

Select article: Authentic Experience,Place Attachment,and Behavioral Intention: Vietnamese Religious Tourism

Open access

Research article

First published 2023-10

Authentic Experience,Place Attachment,and Behavioral Intention: Vietnamese Religious Tourism

Bang Nguyen-Viet, Si Van Nguyen

Sage Open

Select article: The Growth and Decline of Research on the Diffusion of the News,1945-1985

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Research article

First published 1987-02

The Growth and Decline of Research on the Diffusion of the News,1945-1985

MELVIN L. DE FLEUR

Communication Research

Select article: Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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Research article

First published 2004-2

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh [...]

Journal of Interactive Marketing

Select article: Does Customer Knowledge Affect How Loyalty is Formed?

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Research article

First published 2002-11

Does Customer Knowledge Affect How Loyalty is Formed?

Jyh-Shen Chiou, Cornelia Droge, Sangphet Hanvanich

Journal of Service Research

Select article: Measuring the value of electronic word of mouth and its impact in consumer communities

Retricted access

Research article

First published 2007-5

Measuring the value of electronic word of mouth and its impact in consumer communities

Paul Dwyer

Journal of Interactive Marketing

Select article: Humorous Stories And The Identification Of Social Norms

Retricted access

Research article

First published 2003-03

Humorous Stories And The Identification Of Social Norms

Dean L. Yarwood

Administration & Society

Select article: Brand Buzz in the Echoverse

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Research article

First published 2016-5

Brand Buzz in the Echoverse

Kelly Hewett, William Rand, Roland T. Rust [...]

Journal of Marketing

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