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Research article

First published 2024-10

Contribution of Ethnomedical Use Data to the Marketing Authorization of Traditional Herbal Medicines in Mali

Aboubacar Sangho, Kampadilemba Ouoba, Rasmané Semdé [...]

Global Advances in Integrative Medicine and Health

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Research article

First published 2017-8

Estimating the Non-Market Value of a College Sports Tradition

Matthew G. Interis, Naomi J. Taylor

International Journal of Sport Finance

Open access

Review article

First published 2025

Municipal Market Halls in Cyprus,c. 1870-1970: Intersecting Traditions and the Dynamics of Colonial Modernity

Halide Erogul, Hifsiye Pulhan

Journal of Urban History

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Research article

First published 2007-6

Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

Kristian Möller

Australasian Marketing Journal

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Case report

First published 2014-6

Sadakalo: Marketing of Traditional Fashion in the Modern Fashion Industry

Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Mohammad Jasim Uddin [...]

Vision: The Journal of Business Perspective

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Research article

First published 1985

Marketing,Minorities,and Consumption: Traditional and Neo-Marxist Perspectives

Elizabeth C. Hirschman

Journal of Public Policy & Marketing

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

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Research article

First published 1995-02

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste

L. J. SHRUM, TINA M. LOWREY, JOHN A. McCARTY

American Behavioral Scientist

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Research article

First published 2023-3

U.S. Traditional Public School Principals’ Sensemaking of Their Role as School Marketers

David B. Reid

NASSP Bulletin

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Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

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