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Articles (49)

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1-10 of 49 results for trademark law

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Select article: The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

Select article: The Evolution of Hospitality Industry Trademark Law

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Research article

First published 1990-5

The Evolution of Hospitality Industry Trademark Law

Robert Alan Palmer

Journal of Hospitality & Tourism Research

Select article: Repositioning Trademark Laws as Tools for Socioeconomic Development

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Research article

First published 2014-3

Repositioning Trademark Laws as Tools for Socioeconomic Development

Adejoke Omolola Oyewunmi

Journal of Developing Societies

Select article: Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

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Research article

First published 2023-5

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Cameron Shackell

Science,Technology,& Human Values

Select article: Pine Tar and Trademark Law

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Research article

First published 2008-6

Pine Tar and Trademark Law

Anita M. Moorman

Sport Marketing Quarterly

Select article: The Impact of the Moseley Decision on Trademark Dilution Law

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Research article

First published 2007-4

The Impact of the Moseley Decision on Trademark Dilution Law

Robert C. Bird

Journal of Public Policy & Marketing

Select article: Color Trademarks: Protection under U.S. Law

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Other

First published 1996-9

Color Trademarks: Protection under U.S. Law

Linda B. Samuels, Jeffrey M. Samuels

Journal of Public Policy & Marketing

Select article: Free Speech,Free Markets & the Death of Trademark Law

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Research article

First published 2018-7

Free Speech,Free Markets & the Death of Trademark Law

Shubha Ghosh

Journal of National Law University Delhi

Select article: Marketing and the Law: The Hunt for Online Trademark Infringers: The Internet,Gray Markets,and the Law Collide

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Other

First published 2006-01

Marketing and the Law: The Hunt for Online Trademark Infringers: The Internet,Gray Markets,and the Law Collide

William Vetter, C. Jeanne Hill

Journal of the Academy of Marketing Science

Select article: The Risk of Brand Equity Erosion in the Social Media: The Efficacy and Limitations of Legal Instruments

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Research article

First published 2011-9

The Risk of Brand Equity Erosion in the Social Media: The Efficacy and Limitations of Legal Instruments

Cédric Manara, Christophe Roquilly

Recherche et Applications en Marketing (English Edition)

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