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1-4 of 4 results for trademark infringement litigations

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Select article: The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

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Research article

First published 2000-9

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Daniel J. Howard, Roger A. Kerin, Charles Gengler

Journal of Public Policy & Marketing

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Survey Data as Evidence in Trademark Infringement Cases

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Research article

First published 1965-2

Survey Data as Evidence in Trademark Infringement Cases

Donald L. Thompson

Journal of Marketing Research

Select article: Stem Cell Patents—Reexamination/Litigation—The Last 5 Years

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Other

First published 2009-03

Stem Cell Patents—Reexamination/Litigation—The Last 5 Years

Yvonne Shyntum, Edward Kalkreuter

Tissue Engineering Part B: Reviews

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