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1-7 of 7 results for tourism short video engagement

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Research article

First published 2025

What Makes Tourism Short Video Engaging? A Machine Learning Perspective

Ning Deng, Yu Niu, Tingting Xiong [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2025

Marketing model of cultural tourism industry from the perspective of big data and “short video + live broadcast” value co-creation

Lili Sun, Yuqing Zhu, Weiqi Yun

Journal of Computational Methods in Sciences and Engineering

Open access

Research article

First published 2024-7

Destination Promotion Videos and Tourism Knowledge: A Road Toward Residents’ Empowerment in Emerging Tourism Destinations

David Amani, Esther Ernest Mfumbilwa

Sage Open

Retricted access

Research article

First published 2025-7

Exploring the intermediary effects of TikTok on Generation Z’s visit intention

Sook Fun Fong, Yi Xuan Ong, Rashid Ating [...]

Journal of Vacation Marketing

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

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Research article

First published 2026

The Sound of Reels: Effects of Audio Features of Destination Short Videos on User Engagement

Joanne Yu, Wilson Cheong Hin Hong, Roman Egger

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2025

The interaction ritual sense of tourist check-in short videos: A new lens on visit intention

Songjun Xu, Lixian Zhou

Journal of Vacation Marketing