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Articles (294)

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1-10 of 294 results for tourism branding

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Select article: Tourism brands: An exploratory study of the brands box model

Retricted access

Research article

First published 2000-10

Tourism brands: An exploratory study of the brands box model

Jackie Clarke

Journal of Vacation Marketing

Select article: Using brand awareness and brand image in tourism channels of distribution

Retricted access

Research article

First published 2000-04

Using brand awareness and brand image in tourism channels of distribution

Tracy Woodward

Journal of Vacation Marketing

Select article: How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Open access

Research article

First published 2026-1

How Online Reviews,Word-of-Mouth,Brand Image,and Tourism Experience Influence Tourist Satisfaction?

Lixia Bo

Sage Open

Select article: Elegant With Leisurely: Luxury Tourism Consumption and Brand Love

Retricted access

Research article

First published 2025-5

Elegant With Leisurely: Luxury Tourism Consumption and Brand Love

Edward C. S. Ku, Shu-Hua Wu, Tzu-Ching Lai

Journal of Hospitality & Tourism Research

Select article: Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

Retricted access

Research article

First published 2012-4

Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

Olusanmi C. Amujo, Olutayo Otubanjo

Tourist Studies

Select article: Destination and tourism business brand consistency in Binh Thuan,Vietnam

Retricted access

Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

Select article: Heritage tourism brand experiences: The influence of emotions and emotional engagement

Retricted access

Research article

First published 2024-7

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Effie Steriopoulos, Catheryn Khoo, Ho Yin Wong [...]

Journal of Vacation Marketing

Select article: Tourism Destination Brand Equity Dimensions

Retricted access

Research article

First published 2011-9

Tourism Destination Brand Equity Dimensions

William C. Gartner, Maja Konecnik Ruzzier

Journal of Travel Research

Select article: Travel Branding in Tourism 4.0: Case Study Vietnam Travel

Retricted access

Research article

First published 2020-9

Travel Branding in Tourism 4.0: Case Study Vietnam Travel

Hoang Thi Van, Vo Minh Hieu

Journal of Asian and African Studies

Select article: Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Retricted access

Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

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