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Articles (77)

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1-10 of 77 results for title sponsorship

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Select article: Bowling for Dollars

Retricted access

Research article

First published 2017-2

Bowling for Dollars

John Fizel, Chris R. McNeil

Journal of Sports Economics

Select article: Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Retricted access

Research article

First published 2023-3

Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures

Hui-Fei Lin, Hsin-yi Sandy Tsai, Benjamin Yeo

Journal of Creative Communications

Select article: Sponsorship of Australian and New Zealand medical societies by healthcare companies: an observational study

Open access

Research article

First published 2022-7

Sponsorship of Australian and New Zealand medical societies by healthcare companies: an observational study

Joel Lexchin

JRSM Open

Select article: How Sports Sponsorship Influences a Sponsor's Financial Performance: A Case Study from the Korea Baseball Organization

Retricted access

Research article

First published 2021-12

How Sports Sponsorship Influences a Sponsor's Financial Performance: A Case Study from the Korea Baseball Organization

Hyun-Min Kim, Woon-Kyung Song, Sanghak Lee

Sport Marketing Quarterly

Select article: Tobacco Sponsorship: Spectator Perceptions at an LPGA Event

Retricted access

Research article

First published 2000-6

Tobacco Sponsorship: Spectator Perceptions at an LPGA Event

Karen E. Danylchuk

Sport Marketing Quarterly

Select article: Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship

Retricted access

Research article

First published 2024-3

Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship

Jonathan A. Jensen, Danielle Kushner Smith

Sport Marketing Quarterly

Select article: Chinese Patients' Virtual Consultation Use of Different Sponsorship Types of Telemedicine Platforms: A Cross-Sectional Study in Zhejiang Province,China

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Research article

First published 2023-10

Chinese Patients' Virtual Consultation Use of Different Sponsorship Types of Telemedicine Platforms: A Cross-Sectional Study in Zhejiang Province,China

Liyun Liu, Lizheng Shi

Telemedicine and e-Health

Select article: Sponsorship and Negotiation for Women Otolaryngologists at Midcareer: A Content Analysis

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Research article

First published 2022

Sponsorship and Negotiation for Women Otolaryngologists at Midcareer: A Content Analysis

Janice L. Farlow, Nicole M. Mott, Taylor C. Standiford [...]

Otolaryngology–Head and Neck Surgery

Select article: Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

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Announcement

First published 2009-10

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Eric A. Ritter, Chang-Hoan Cho

Cyberpsychology,Behavior,and Social Networking

Select article: The contested terrain of alcohol sponsorship of sport in New Zealand

Retricted access

Research article

First published 2016-6

The contested terrain of alcohol sponsorship of sport in New Zealand

Kieran Cody, Steve Jackson

International Review for the Sociology of Sport

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