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Retricted access

Research article

First published 1974-11

Evaluation of Television Program Content for the Purpose of Promotional Segmentation

Dennis H. Gensch, B. Ranganathan

Journal of Marketing Research

Retricted access

Research article

First published 2005-10

Developing English and Spanish Television Public Service Announcements to Promote Colorectal Cancer Screening

Crystale Purvis Cooper, Cynthia A. Gelb, Heather Jameson [...]

Health Promotion Practice

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Research article

First published 2003-9

Advertising,Consumer Behaviour and Health: Exploring Possibilities for Health Promotion

Bob M. Fennis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024-2

Food for Thought: A Longitudinal Investigation of Reflection-Promoting Speech in Televised Election Debates (1985–2019)

Emma Turkenburg, Ine Goovaerts

Political Studies

Retricted access

Research article

First published 2025-11

Between cultural promotion and nation building: Analysing the drivers of Basque public television consumption over a decade

Jaume Doménech-Beltrán, Lidia Valera-Ordaz

Media,Culture & Society

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Research article

First published 2017-6

Paratexts,Italian style

Luca Barra, Massimo Scaglioni

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2007-02

The Promotional Role of the Network Upfront Presentations in the Production of Culture

Amanda D. Lotz

Television & New Media

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Book review

First published 1955-1

Book Review: Selling and Promoting Radio and Television

Alfred Gross

Journal of Marketing

Retricted access

Research article

First published 1987-07

Evaluating a Television Campaign to Promote Petrol Conservation

Geoff J. Syme, Clive Seligman, Steven J. Kantola [...]

Environment and Behavior

Retricted access

Research article

First published 1992-1

Health Messages on Television Commercials

Lawrence Wallack, Lori Dorfman

American Journal of Health Promotion

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