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Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2018-7

Netflix,Amazon,and branded television content in subscription video on-demand portals

Michael L Wayne

Media,Culture & Society

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Research article

First published 2018-10

Does subtitled television drama brand the nation? Danish television drama and its language(s) in Japan

Ushma Chauhan Jacobsen

European Journal of Cultural Studies

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Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

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Research article

First published 2010-11

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal of Interactive Marketing

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Research article

First published 2019-11

Televisual diplomacy: I am the Ambassador and Danish nation branding at home and abroad

Robert A Saunders, Joel Vessels

Politics

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Research article

First published 2008-12

Brand Loyalty Dynamics — China'S Television Brands Come of Age

Dag Bennett

Australasian Marketing Journal

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Research article

First published 2023-1

Television,Brands,and the Pandemic: How Spanish TV Channels Treated the Brands Most Valued for Their CSR During the COVID-19 Lockdown

Antonio Sanjuán Pérez, José Juan Videla Rodríguez, Teresa Nozal Cantarero [...]

Journal of Communication Inquiry

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Research article

First published 2008-12

Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes

Patrick Walsh, Yongjae Kim, Stephen D. Ross

Sport Marketing Quarterly

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