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Articles (20)

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1-10 of 20 results for teaching macromarketing

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Select article: Macromarketing Teaching Materials

Retricted access

Research article

First published 2012-12

Macromarketing Teaching Materials

Stanley J. Shapiro

Journal of Macromarketing

Select article: Using Macromarketing to Teach Business Sustainability

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Research article

First published 2022-12

Using Macromarketing to Teach Business Sustainability

Mark Peterson

Journal of Marketing Education

Select article: Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy

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Research article

First published 2010-9

Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy

Gene R. Laczniak, Thomas A. Klein

Journal of Macromarketing

Select article: How Macro Should Macromarketing Be?

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Research article

First published 2008-06

How Macro Should Macromarketing Be?

William E. Kilbourne

Journal of Macromarketing

Select article: Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

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Research article

First published 2022-12

Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

Forrest Watson, Julie Stanton, Stefanie Beninger [...]

Journal of Marketing Education

Select article: Prophets and Profits—A Macromarketing Perspective on "Economic Justice for all: Catholic Social Teaching and the U.S. Economy"

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Research article

First published 1987-06

Prophets and Profits—A Macromarketing Perspective on "Economic Justice for all: Catholic Social Teaching and the U.S. Economy"

Thomas A. Klein

Journal of Macromarketing

Select article: Macromarketing Pedagogy at the 2024 Conference

Open access

Research article

First published 2025-3

Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton, Stanley J. Shapiro

Journal of Macromarketing

Select article: Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

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Research article

First published 2021-3

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Select article: An Introduction to the Invited Commentaries on Macromarketing Education

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Other

First published 2008-06

An Introduction to the Invited Commentaries on Macromarketing Education

Scott K. Radford, David M. Hunt

Journal of Macromarketing

Select article: Toward the Institutionalization of Macromarketing

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Research article

First published 2012-12

Toward the Institutionalization of Macromarketing

Shelby D. Hunt

Journal of Macromarketing

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