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Research article

First published 2023

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam [...]

Journal of Macromarketing

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Correction

First published 2023

Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Journal of Macromarketing

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Case report

First published 2005-6

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Ulf Hjelmar

Social Marketing Quarterly

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Research article

First published 2019-4

Market Structure and Double Bottom Line Commitments: Are They Aligned in Indian Microfinance Industry?

Ambika Prasad Pati

International Journal of Rural Management

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Research article

First published 2006-9

The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India

Neeru Sharma, Louise Young, Ian Wilkinson

Journal of International Marketing

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Research article

First published 2021-3

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

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Research article

First published 2007-04

Attitude towards ecotourism and environmental advocacy: Profiling the dimensions of sustainability

Tanuja Singh, Michael H. Slotkin, Alexander R. Vamosi

Journal of Vacation Marketing

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Research article

First published 2022-6

How to govern a sustainable supply chain: Standards,standardizers,and the political ecology of (in)advertence

Matthew Archer

Environment and Planning E: Nature and Space

Open access

Research article

First published 2024-7

Founder-CEO Extraversion and Sustainability Orientation in Initial Coin Offerings

Feilian Xia, James Thewissen, Winifred Huang [...]

Entrepreneurship Theory and Practice

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Research article

First published 2010-5

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai,India

Madhu Viswanathan, José Antonio Rosa, Julie A. Ruth

Journal of Marketing

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