Search results: Sage Journals

Restricted accessResearch articleFirst published 2023

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam [...]

Journal of Macromarketing

Restricted accessCorrectionFirst published 2023

Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Journal of Macromarketing

Restricted accessCase reportFirst published June, 2005

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Ulf Hjelmar

Social Marketing Quarterly

Restricted accessResearch articleFirst published April, 2019

Market Structure and Double Bottom Line Commitments: Are They Aligned in Indian Microfinance Industry?

Ambika Prasad Pati

International Journal of Rural Management

Restricted accessResearch articleFirst published September, 2006

The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India

Neeru Sharma, Louise Young, Ian Wilkinson

Journal of International Marketing

Restricted accessResearch articleFirst published 2026

When Sustainability Signals Fail: Greenwashing and Informational Fragility in Marketing Systems

Anupam, Rahul Thangeda

Journal of Macromarketing

Restricted accessResearch articleFirst published March, 2021

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published April, 2007

Attitude towards ecotourism and environmental advocacy: Profiling the dimensions of sustainability

Tanuja Singh, Michael H. Slotkin, Alexander R. Vamosi

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2024

Substitution or Complement: How Do Contractual and Relational Governance Shape Members’ Organizational Commitment to Farmer Cooperatives?

Lijun Zeng, Junyi Wan

Sage Open

Restricted accessResearch articleFirst published June, 2022

How to govern a sustainable supply chain: Standards,standardizers,and the political ecology of (in)advertence

Matthew Archer

Environment and Planning E: Nature and Space

Restricted accessResearch articleFirst published 2023

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam [...]

Journal of Macromarketing

Restricted accessCorrectionFirst published 2023

Corrigendum to Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Journal of Macromarketing

Restricted accessCase reportFirst published June, 2005

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Ulf Hjelmar

Social Marketing Quarterly

Restricted accessResearch articleFirst published April, 2019

Market Structure and Double Bottom Line Commitments: Are They Aligned in Indian Microfinance Industry?

Ambika Prasad Pati

International Journal of Rural Management

Restricted accessResearch articleFirst published September, 2006

The Commitment Mix: Dimensions of Commitment in International Trading Relationships in India

Neeru Sharma, Louise Young, Ian Wilkinson

Journal of International Marketing

Restricted accessResearch articleFirst published 2026

When Sustainability Signals Fail: Greenwashing and Informational Fragility in Marketing Systems

Anupam, Rahul Thangeda

Journal of Macromarketing

Restricted accessResearch articleFirst published March, 2021

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Stanley Shapiro, Stefanie Beninger, Christine Domegan [...]

Journal of Macromarketing

Restricted accessResearch articleFirst published April, 2007

Attitude towards ecotourism and environmental advocacy: Profiling the dimensions of sustainability

Tanuja Singh, Michael H. Slotkin, Alexander R. Vamosi

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2024

Substitution or Complement: How Do Contractual and Relational Governance Shape Members’ Organizational Commitment to Farmer Cooperatives?

Lijun Zeng, Junyi Wan

Sage Open

Restricted accessResearch articleFirst published June, 2022

How to govern a sustainable supply chain: Standards,standardizers,and the political ecology of (in)advertence

Matthew Archer

Environment and Planning E: Nature and Space